In the course of developing marketing and advertising campaigns for our clients, Endeavour Marketing and Media, sometimes includes Social Media/Networking as a component, depending on the client, their objectives, their audience targets and internal capabilities.

The advantages presented by Social Media/Networking are numerous and include but are certainly not limited to:

1) Minimal Expense – most social networks are free

2) Word of Mouth/Viral Component – people doing your marketing for you

3) Credibility – 3rd party reports on your brand/product/company are always more impactful than coming from you (but beware the negative ones…see below)

4) Customer Engagement – they give the brand/product/company a forum to address any customer concerns in near real-time, reward customers, offer incentives and more

While Endeavour creates and manages many Social Media/Networking for an array of our clients, we really have never taken the time to take advantage of this marketing vehicle for our company. Our clients keep us too busy! And for that we are thankful…especially in this down economy.

So we are launching the Endeavour “30 Days of Social” on July 13. The goal of this experiment is to develop a case study of sorts with data that shows the effectiveness of engaging social media for your company. Also, it gives us a way to test some new ideas we’ve been developing at Endeavour labs so we’re the Guinea Pig on this one!

Starting July 13, we will be engaging and maximizing our existing social networks for the company, adding some new ones and testing some new ideas. We hope you follow along, give us feedback and at the very least check back on August 14 (give us 2 days to pull and process data!) to explore the results.

Follow Endeavour and the “30 Days of Social” experiment on the Following:

Facebook

Twitter

LinkedIn

Advertising In A Recession

Official Endeavour Blog

Great article from Paul Dunay for MarketingProf.com’s Daily Fix

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