Archive for category Mobile Marketing
New Location-Based Ad Model Might Just Be a Game-Changer for Small Businesses
Posted by Administrator in Mobile Marketing, Online Advertising, Strategy, Technology on September 21, 2009
There are alot of geography-based apps already out there and in develop that promise the “Local Holy Grail” but a company, FourSquare seems to not only have figured out the intracacies of programming but also the intracacies of marketing the product…oh, and being first to market HELPS…a bunch.
FourSquare has launched a business services model that acts like a game (let’s face it, who doesn’t have a gaming system now!) to encourage sign ups, usage and redemptions.
Hire a Crowd, Not an Agency?
Posted by Administrator in Media Planning, Mobile Marketing, Social Networking, Strategy, Viral Marketing, Website, Word of Mouth Marketing on September 15, 2009
Interesting article in AdAge about UniLever’s experimentation (and apparent embrace!) of Crowdsourcing.
Mobile Marketing Pulls in Big Numbers or Hospitality Industry
Posted by Administrator in Mobile Marketing on February 19, 2009