Archive for category Technology
17 Resources to Improve Your Small Business
Posted by Administrator in Strategy, Technology on October 22, 2009
From the American Express OPEN Forum:
Oct 21, 2009 -
proving your business is critical to staying afloat and growing. Here are some resources out there that will sharpen your skills, improve your offerings and allow you to grow your business.
(This article was written in collaboration with Glen Stansberry, who writes about personal development at LifeDev.net and tweets as @glenstansberry.)
Finding “Silver Underlinings!” in a Recession
Posted by Administrator in Creative, Technology on September 22, 2009
Okay -
This is just brilliant strategy and cutting-edge creativity executed to perfection BUT if you don’t like the human body, just click to the next blog post!
PUMA, widely-praised and respected for it’s creative initiatives over the course of the past few years has recently launched a creative i-Phone app that will have you cheering if your stocks rise or fall!
The PUMA Index monitors various stock market indexes (3) and if the stock index rises, a model adds clothes. If the stock index falls, the model takes off clothes (no nudity, though!).
Here’s the brilliance.
The payoff, depending on the market rise and fall, sees the model (male or female) in the new Puma bodywear – TALK ABOUT PRODUCT PLACEMENT, it keeps the app on your phone – TOP OF MIND AWARENESS, offers premium buzz – HELLO, YOU’RE READING THIS and taps into something everyone in the Country is concerned about – THE FINANCIAL MARKETS while simultaneously taking the edge off!
Simply, BRILLIANT! Oh
Visit the PUMA Website and get i-Phone App
New Location-Based Ad Model Might Just Be a Game-Changer for Small Businesses
Posted by Administrator in Mobile Marketing, Online Advertising, Strategy, Technology on September 21, 2009
There are alot of geography-based apps already out there and in develop that promise the “Local Holy Grail” but a company, FourSquare seems to not only have figured out the intracacies of programming but also the intracacies of marketing the product…oh, and being first to market HELPS…a bunch.
FourSquare has launched a business services model that acts like a game (let’s face it, who doesn’t have a gaming system now!) to encourage sign ups, usage and redemptions.
Business at the Speed of the Web
Posted by Administrator in Technology on September 21, 2009
It’s no secret that the internet is changing traditional business functions across the board. From HR to Sales, the web is out to make all processes more effecient and in most cases, more profitable.
EchoSign is a company that provides e-signatures to business documents to essentially save on time on paperwork and make the whole signatory process more effecient. It claims to have assisted in $200,000,000 worth of deals in one month, which is pretty impressive. It’s model is that of a “freemium” whereby the basic service is free (to get you in the door) but it also provides other “enhanced” services at a price (so they can make money!)
Is your business utilizing e-signature software and management? If so, has it resulted in an increase of efficiency or saved money? Please comment.