Archive for category Media Planning
Low-Cost Advertising Basics
Posted by Administrator in Media Planning, Search Engine Optimization, Strategy on September 15, 2009
Great article from Entrepreneur that covers some low-cost advertising basics in an interview format.
Hire a Crowd, Not an Agency?
Posted by Administrator in Media Planning, Mobile Marketing, Social Networking, Strategy, Viral Marketing, Website, Word of Mouth Marketing on September 15, 2009
Interesting article in AdAge about UniLever’s experimentation (and apparent embrace!) of Crowdsourcing.
How Did Wal-Mart Become Wal-Mart?
Posted by Administrator in Media Planning on February 17, 2009
By not taking anything for granted and being a CARNIVORE!
Enjoy the excerpt from Advertising Age: