Archive for category Creative
Looking for Custom Gear for Your Company?
Posted by Administrator in Creative on October 8, 2009
There is a great online company that can customize a wide array of products at affordable prices and quick turnaround times.
Check out Zazzle
Finding “Silver Underlinings!” in a Recession
Posted by Administrator in Creative, Technology on September 22, 2009
Okay -
This is just brilliant strategy and cutting-edge creativity executed to perfection BUT if you don’t like the human body, just click to the next blog post!
PUMA, widely-praised and respected for it’s creative initiatives over the course of the past few years has recently launched a creative i-Phone app that will have you cheering if your stocks rise or fall!
The PUMA Index monitors various stock market indexes (3) and if the stock index rises, a model adds clothes. If the stock index falls, the model takes off clothes (no nudity, though!).
Here’s the brilliance.
The payoff, depending on the market rise and fall, sees the model (male or female) in the new Puma bodywear – TALK ABOUT PRODUCT PLACEMENT, it keeps the app on your phone – TOP OF MIND AWARENESS, offers premium buzz – HELLO, YOU’RE READING THIS and taps into something everyone in the Country is concerned about – THE FINANCIAL MARKETS while simultaneously taking the edge off!
Simply, BRILLIANT! Oh
Visit the PUMA Website and get i-Phone App
Can You Get Some Kids From the Drama Department to Replace Your Agency?
Posted by Administrator in Creative, Strategy on September 16, 2009
Great article from Small Agency Diary (AdAge) on the growing shift towards “home-grown” campaigns. Doritos pioneered it, Mega-Brand Uni-Lever is jumping on board and all signs show that “user-generated” content/campaigns are gaining steam. Can you utilize home-grown talent for your next advertising campaign?
Is anybody currently using this tactic? If so, please comment on how it’s working for you.
Creative Kudos of the Week
Posted by Administrator in Creative on February 19, 2009
In the midst of the Instant Coffee Wars (Starbucks, you’re an idiot for even going here! Your brand is high-quality and you’re diluting it here) we love what McCann-Erickson has done with the Nescafe campaign (smart as the Nescafe brand has significant brand equity in the “instant” category!)