Advertising In A Recession

Email Marketing a Safe Bet in a Down Economy

Administrator — Fri, 23 Oct 2009 15:59:11 +0000

From Christopher Petix in MediaPost:

Right now, every dollar in a marketer’s budget has to stretch even further and show even more ROI than ever before. Email marketing is now the method of choice for marketers, because it’s grounded on the cost per acquisition model.New research from Clash-Media shows that email marketing is the most popular form of online lead generation in America: 75% of organizations use it. In addition, the Center for Media Research believes that 81% of businesses plan to increase spend on email by the end of the year.

Read Rest of Post

17 Resources to Improve Your Small Business

Administrator — Thu, 22 Oct 2009 17:08:28 +0000

From the American Express OPEN Forum:

Oct 21, 2009 -

proving your business is critical to staying afloat and growing. Here are some resources out there that will sharpen your skills, improve your offerings and allow you to grow your business.

(This article was written in collaboration with Glen Stansberry, who writes about personal development at LifeDev.net and tweets as @glenstansberry.)

Read Rest of Article

“Foursquare” Platform Promises Real-Time, Local Interaction

Administrator — Tue, 20 Oct 2009 16:45:48 +0000

Great article in the NY Post regarding this emerging platform.

Is your business using Foursquare yet?

Read Article

How to Approach Viral Marketing

Administrator — Mon, 12 Oct 2009 15:25:31 +0000

The film “Paranormal Activity” has put the marketing in the hands of its consumers and taken a cue from that 12 year-old scare flick, the Blair Witch Project (the first to embrace viral on the ‘net) to position itself as one of the breakaway hits of the year.

Oh, did we mention that the original was made for 15K? Are you using viral campaigns for your business or brand?

Read article in AdAge

Looking for Custom Gear for Your Company?

Administrator — Thu, 08 Oct 2009 18:16:41 +0000

There is a great online company that can customize a wide array of products at affordable prices and quick turnaround times.

Check out Zazzle

Test Before You Roll: Using Pilot Projects in the Current Economy

Administrator — Tue, 29 Sep 2009 15:43:06 +0000

There is a great article in this morning’s CMO Strategy column of Ad Age by Leslie Moeller and Edward Landry. Read Article.

Mr. Moeller and Mr. Landry make compelling arguments of how the development and implementation of pilot projects in this economy is both an opportunity and advantage. It allows you to keep on the offensive while making the most of your advertising funds.

Rethink Your Strategy and Focus!

Administrator — Wed, 23 Sep 2009 15:42:22 +0000

In tough economic times, you have to do more with less and this is especially true with advertising dollars and resources.

But, is this a time when you should be re-thinking your strategic focus as well? Times like this force us to rethink every aspect of our business model and our competition.

Great Article from BusinessWeek

Twitter 101 for Your Business

Administrator — Tue, 22 Sep 2009 14:27:23 +0000

Very simple and basic article that focuses on the 10 basics of utilizing Twitter for your Business.

From Jason Hiner of TechRepublic:

Read “10 Key Twitter Concepts for Business Users”

Finding “Silver Underlinings!” in a Recession

Administrator — Tue, 22 Sep 2009 14:24:26 +0000

Okay -

This is just brilliant strategy and cutting-edge creativity executed to perfection BUT if you don’t like the human body, just click to the next blog post!

PUMA, widely-praised and respected for it’s creative initiatives over the course of the past few years has recently launched a creative i-Phone app that will have you cheering if your stocks rise or fall!

The PUMA Index monitors various stock market indexes (3) and if the stock index rises, a model adds clothes. If the stock index falls, the model takes off clothes (no nudity, though!).

Here’s the brilliance.

The payoff, depending on the market rise and fall, sees the model (male or female) in the new Puma bodywear – TALK ABOUT PRODUCT PLACEMENT, it keeps the app on your phone – TOP OF MIND AWARENESS, offers premium buzz – HELLO, YOU’RE READING THIS and taps into something everyone in the Country is concerned about – THE FINANCIAL MARKETS while simultaneously taking the edge off!

Simply, BRILLIANT! Oh

See the PUMA Index on Youtube

Visit the PUMA Website and get i-Phone App

New Location-Based Ad Model Might Just Be a Game-Changer for Small Businesses

Administrator — Mon, 21 Sep 2009 23:15:57 +0000

There are alot of geography-based apps already out there and in develop that promise the “Local Holy Grail” but a company, FourSquare seems to not only have figured out the intracacies of programming but also the intracacies of marketing the product…oh, and being first to market HELPS…a bunch.

FourSquare has launched a business services model that acts like a game (let’s face it, who doesn’t have a gaming system now!) to encourage sign ups, usage and redemptions.

Visit FourSquare for Business