There are alot of geography-based apps already out there and in develop that promise the “Local Holy Grail” but a company, FourSquare seems to not only have figured out the intracacies of programming but also the intracacies of marketing the product…oh, and being first to market HELPS…a bunch.
FourSquare has launched a business services model that acts like a game (let’s face it, who doesn’t have a gaming system now!) to encourage sign ups, usage and redemptions.