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This is just brilliant strategy and cutting-edge creativity executed to perfection BUT if you don’t like the human body, just click to the next blog post!
PUMA, widely-praised and respected for it’s creative initiatives over the course of the past few years has recently launched a creative i-Phone app that will have you cheering if your stocks rise or fall!
The PUMA Index monitors various stock market indexes (3) and if the stock index rises, a model adds clothes. If the stock index falls, the model takes off clothes (no nudity, though!).
Here’s the brilliance.
The payoff, depending on the market rise and fall, sees the model (male or female) in the new Puma bodywear – TALK ABOUT PRODUCT PLACEMENT, it keeps the app on your phone – TOP OF MIND AWARENESS, offers premium buzz – HELLO, YOU’RE READING THIS and taps into something everyone in the Country is concerned about – THE FINANCIAL MARKETS while simultaneously taking the edge off!
Simply, BRILLIANT! Oh
Visit the PUMA Website and get i-Phone App