Business at the Speed of the Web
Posted by Administrator in Technology on September 21, 2009
It’s no secret that the internet is changing traditional business functions across the board. From HR to Sales, the web is out to make all processes more effecient and in most cases, more profitable.
EchoSign is a company that provides e-signatures to business documents to essentially save on time on paperwork and make the whole signatory process more effecient. It claims to have assisted in $200,000,000 worth of deals in one month, which is pretty impressive. It’s model is that of a “freemium” whereby the basic service is free (to get you in the door) but it also provides other “enhanced” services at a price (so they can make money!)
Is your business utilizing e-signature software and management? If so, has it resulted in an increase of efficiency or saved money? Please comment.
Report from McKinsey on How Companies are Using Social Media
Posted by Administrator in Social Networking, Strategy on September 18, 2009
Companies that use social media applications say they’ve seen clear benefits from the technology, according to a McKinsey survey of 1,700 executives. About 69% of those surveyed said their use of social networks had increased innovation, improved their marketing plans and given them access to new information. Read Article
Get More “Fans” for Your Business/Brand Facebook Page
Posted by Administrator in Social Networking, Strategy on September 17, 2009
Good article from SmallBizTrends.com that hits on all the good points of establishing and maintaining an online network.
1) Provide an engaging community full of content. You get what you give. If you aren’t active on your own page, why would you expect anyone else to be?
2) Identify core members of your group and ask for help!
3) Provide content they cannot get anywhere else (exclusive coupons, etc.)
Come to think of it, shouldn’t your offline biz follow this model as well?
Enjoy,
Harold Henn
Endeavour Marketing & Media – Join Us On Facebook
A Full-Service Advertising Agency in Murfreesboro, TN
Small Business Using Twitter in Tough Economy
Posted by Administrator in Social Networking on September 16, 2009
Can Twitter help your business?
Interesting article in the WSJ.
Like what you see? Go to Twitter to get started and follow us @RecessionSmarts
Can You Get Some Kids From the Drama Department to Replace Your Agency?
Posted by Administrator in Creative, Strategy on September 16, 2009
Great article from Small Agency Diary (AdAge) on the growing shift towards “home-grown” campaigns. Doritos pioneered it, Mega-Brand Uni-Lever is jumping on board and all signs show that “user-generated” content/campaigns are gaining steam. Can you utilize home-grown talent for your next advertising campaign?
Is anybody currently using this tactic? If so, please comment on how it’s working for you.
Low-Cost Advertising Basics
Posted by Administrator in Media Planning, Search Engine Optimization, Strategy on September 15, 2009
Great article from Entrepreneur that covers some low-cost advertising basics in an interview format.
Hire a Crowd, Not an Agency?
Posted by Administrator in Media Planning, Mobile Marketing, Social Networking, Strategy, Viral Marketing, Website, Word of Mouth Marketing on September 15, 2009
Interesting article in AdAge about UniLever’s experimentation (and apparent embrace!) of Crowdsourcing.
If You Are Tweeting – Monitor Which Links Are Being Clicked On
Posted by Administrator in Social Networking, Word of Mouth Marketing on September 15, 2009
Twitter limits you to 140 charachters so you if you are utilizing Twitter you know that alot of your posts will require links to landing pages that further explain your tweet.
Take advantage of FREE Service Bit.ly to monitor which of your links are most popular.
Harold Henn
Endeavour Marketing and Media
A Full-Service Advertising Agency in Murfreesboro, TN
20% of “Tweets” are about Brands
Posted by Administrator in Social Networking, Word of Mouth Marketing on September 15, 2009
Is your company in the Twitter Feed? It should be! A relatively inexpensive effort on the part of your company can yield big benefits with this social media platform.
From PaidContent.org
Posterous
Posted by Administrator in Online Advertising, Search Engine Optimization, Social Networking, Website on September 14, 2009
Great new blog format for your business where you don’t have to be a programmer to figure it out. All you need is email! Similar to Tumblr but seems more robust. I’m playing around with it and Tumblr and I’ll try to get a report out comparing the two soon!
Go to Posterous and set up a free account in under 5 minutes